THE LARGEST LOCAL DIGITAL NEWS NETWORK IN CANADA

OUR
STORY

We are storytellers. We tell the stories of our communities—and yours, too—in a trusted environment for consumers. Our mission is to continually create and adapt dynamic digital platforms to bring our advertisers and audiences together.

We are storytellers. We tell the stories of our communities—and yours, too—in a trusted environment for consumers. Our mission is to publish breaking news, in-depth analysis, and provide local content in all the communities that we serve.

OUR
STORY

Our History

The Local News Collective was formed in 2022 to meet the demands of the Canadian digital ad buying community. The LNC is a brand-safe environment that connects deeply with local audiences from coast-to-coast. It’s the largest hyper-local digital news collective in Canada. Each site in the network is home to local journalists who cover the communities in which they live. Writing compelling, truthful stories is at the heart of what we do.

Our Network

Each site in the network is home to local journalists who cover the communities in which they live. The participating publishers are Glacier Media, Village Media, Castanet, Black Press Media, Golden West Broadcasting, Great West Media, The Alberta Newspaper Group, Narcity Media, Zoomer Media, Ici Média, TV5, Gravité, Métro Média, M32, and Indiegraf. The Local News Collective spans 412 sites across 46 publishers and 10 primary programmatic seats.

Our Solution

Through the collective, we make it easy for national buyers to purchase display advertising and sponsored content. Combined with in-depth audience data, our specialists implement your digital marketing initiative from coast-to-coast, cutting through the noise to help propel your business forward. We’re a one-stop solution for media planning, buying, and reporting.

Our Mission

The Local News Collective is a Canadian collaboration of local news media companies and start-ups working together to promote, represent, innovate, and simplify advertising access to agencies, national and international buyers, and governments.

OUR
AUDIENCE*

*As of December 2023

412 357M+

800K+

47 1 Billion

40%

21M+

48% – 52%

10M+

WE BUILD
AUDIENCE

The Local News Collective is the largest hyper-local digital network in Canada.

News readers are captive online audiences. They trust our network of 370 established community news brands as their primary source for local information.

Our
Reach

interior

100 Mile House Free Press

Arrow Lakes News

Ashcroft Cache Creek Journal

Barriere Star Journal

BC Local News

Boundary Creek Times

Burns Lake Lakes District News

Caledonia Courier

Castanet Kamloops

Castanet Kelowna

Castanet Penticton

Castanet Vernon

Castlegar News

Clearwater Times

Coast Mountain News

Cranbrook Townsman

Creston Valley Advance

Eagle Valley News

Golden Star

Grand Forks Gazette

Haida Gwaii Observer

Houston Today

Kamloops This Week

Kelowna Capital News

Kelowna Daily Courier

Keremeos Review

Kimberley Daily Bulletin

Kitimat Northern Sentinel

Lake Country Calendar

Merritt Herald

Nelson Star

Northern View

Peachland View

Penticton Western News

Penticton Herald

Peterborough Currents

Quesnel Cariboo Observer

Rat Creek Press

Revelstoke Times Review

Rossland News

Salmon Arm Observer

Similkameen Spotlight

Smithers Interior News

Summerland Review

Sun Peaks

Terrace Standard

The Fernie Free Press

The Wren

Trail Daily Times

Times Chronicle

Vanderhoof Omineca Express

Vernon Morning Star

West Kelowna News

Williams Lake Tribune

Southern Quebec

Saint-Jacques de Mineur

WOW Abitibi

TVA Abitibi

L’Étincelle

Noovo Abitibi

Planète 104.5

Journal Le Réveil

Ma Beauce

O 101,5

Hit Country 105.3 Beauce

Beauce Media

L’Éclaireur Progrès

En Beauce

Journal de Chambly

Chambly Express

Le Soleil de Châteauguay

Le Progrès de Coaticook

Le Reflet

Ma Gaspésie

Granby Express

Mon Joliette

Le Journal de Joliette

Narcity Ville de Québec

Hit Country 95.7 Centre-du-Québec

O 97,3

RFM 93

Rythme 102.9

BLVD 102.1

Quebec WKND FM

Vibe 100,9

Choi – Radio X

Narcity Montréal

MTL Blog

98.5 FM

Rythme 105.7

96.9 CKOI

Beat 92.5

Radio Circulation

Fugues

Montreal WKND FM

Informe Affaires

L’Écho de Laval

BPM Sports

O 103,5

CIME 103.9 / 101.3

Courrier Laval

Courrier Laval News

Mon Matane

O 95,3

Plaisir 105.3

TVA – CIMT-CHAU

Planète 99.5

Hit Country 105.5 Saguenay

95.7 KYK

Le Point – Le Réveil – Saguenay Lac St-Jean

Le Lac St-Jean

L’Étoile du Lac

L’Information d’Affaires

Le Courrier du Sud

Les Versants

L’Écho de la Rive-Nord

Vallée du Richelieu Express

Coup d’oeil

Le Canada Français

Le Richelieu

Accès – Le Journal des Pays-d’en-Haut

Journal Le Nord

L’Info du Nord Sainte-Agathe

Le Journal Saint-François

CJSO 101.7 FM

Sorel-Tracy Express

Mon Thetford

Plaisir 105.5

Courrier Frontenac

Neomedia – Valleyfield

Neomedia – Vaudreuil-Soulanges

L’Info de la Vallée

L’Info de la Basse-Lievre

Journal L’Envol

TVA Gatineau

Noovo Gatineau

WOW 97.1 Gatineau

British Columbia

Vancouver Island

Northern

Coast & Mountain

Interior

ALBERTA

Province Wide

Albertafarmerexpress.ca

Northern Zone

MANITOBA

ONTARIO

Ontario North

Ontario Central

Quebec

Province Wide

Southern Quebec

Northern Quebec

Western Quebec

Eastern Quebec

TERRITORIES

SPECIALTY

TARGET*

*Please connect with us, as not all networks and sites offer these features.

CUSTOM AUDIENCE SEGMENTS

Target visitors of the Local News Collective based on purchasing and consumer behaviours, lifestyle affinities or demographic qualities. We can leverage both first- and third-party data. Custom segments and PMPs are available.

Client site Retargeting

By adding our pixel to your site, we can retarget your visitors when they revisit any LNC sites.

Activity tracking

We can target users based on how they interact with your ad.

Conversion Tracking

Measure your ad campaigns on our network by tracking conversions, such as a form fill.

Content coverage

LNC offers products in categories as diverse as sports, entertainment, lifestyle, local business, and municipal politics.

National Auction Package

A Google-curated packaging of inventory across 365 sites clearing at open auction priority & price, in an easy to access bundle:
Available via DV360

Name: GCP Canada: The Local News Collective | Le Collectif des médias d’actualité locale
Deal ID: 549644393848596775

Direct National Deals

Private Auctions
Preferred Deals
One central sales point of contact
One central trafficking / reporting / diagnostics point of contact
Standardized rates and specifications

Managed by M32

TARGET

*Please connect with us, as not all networks and sites offer these features.

CUSTOM AUDIENCE SEGMENTS

Target visitors of the Local News Collective based on purchasing need, consumer behaviours, lifestyle affinities or demographic qualities. We can leverage both the first-party data and third-party data. Custom segments and PMPs available.

Client site Retargeting

By adding our pixel to your site, we can retarget your visitors when they revisit any of our sites.

Activity tracking

We can target users based on how they interact with your ad.

Conversion Tracking

Measure your ad campaigns on our network by tracking conversions, such as a form fill.

National Auction Package

LNC offers products in categories as diverse as sports, entertainment, lifestyle, local business, and municipal politics.

National Auction Package

A Google-curated packaging of inventory across 364 sites clearing at open auction priority & price, in an easy to access bundle:
Available via DV360

Name: GCP Canada: The Local News Collective | Le Collectif des médias d’actualité locale
Deal ID: 549644393848596775

Direct National Deals

Private Auctions
Preferred Deals
One central sales point of contact
One central trafficking / reporting / diagnostics point of contact
Standardized rates and specifications

Managed by M32

Get In Touch

Thank you for your interest in the Local News Collective. Please leave your contact information if you have any questions or feedback. We will be in touch shortly.

THE LARGEST LOCAL DIGITAL NEWS NETWORK IN CANADA

OUR STORY

OUR STORY

Our History

Our Network

Our Solution

Our Mission

OURAUDIENCE*

412

357M+

800K+

47

1 Billion

40%

21M+

48% – 52%

10M+

WE BUILD AUDIENCE

Our Reach

lower mainland

Abbotsford News

Agassiz Observer

Aldergrove Star

Bowen Island Undercurrent

Burnaby Now

Chilliwack Progress

Cloverdale Reporter

Daily Hive Vancouver

Delta Optimist

Hope Standard

Langley Times

Maple Ridge News

Mission City Record

New West Record

North Delta Reporter

North Shore News

Peace Arch News

Richmond News

Surrey Now-Leader

The Ridge

Tri-Cities Dispatch

Tri-City News

Vancouver is Awesome

vancouver island

Alberni Valley News

Campbell River Mirror

Chemainus Valley Courier

Comox Valley Record

Cowichan Valley Citizen

Goldstream News Gazette

Ladysmith Chronicle

Monday Magazine

Lake Cowichan Gazette

Nanaimo News Bulletin

Narcity Victoria

North Island Gazette

Oak Bay News

Parksville Qualicum Beach News

Peninsula News Review

Saanich News

Sooke News Mirror

Tofino-Uclulet Westerly News

Victoria News

Victoria Times Colonist

NORTHERN

Alaska Highway News

Dawson Creek Mirror

Pipeline News North

Prince George Citizen

COAST & MOUNTAIN

Pique News Magazine

Powell River Peak

Squamish Chief

The Coast Reporter

interior

100 Mile House Free Press

Arrow Lakes News

Ashcroft Cache Creek Journal

Barriere Star Journal

BC Local News

OUR
STORY

OUR
STORY

OUR
AUDIENCE*

WE BUILD
AUDIENCE

Our
Reach